137% Organic Traffic Growth for European Sports with SEO

Our Client

European Sports (https://europeansports.com/) – A USA-based Shopify store specialising in European sports apparel and equipment.

The Challenge

European Sports needed help to attract organic traffic to their online store. They needed a comprehensive SEO strategy to increase brand awareness, improve website visibility in search results for relevant keywords, and drive more sales.

Our Solution

We implemented a multi-faceted SEO strategy for European Sports, focusing on the following key areas:

1. Comprehensive Keyword Research: We conducted in-depth keyword research to identify high-volume, low-competition keywords relevant to European Sports’ target audience and product offerings.
2. Information Architecture & URL Structure: We optimised the website’s information architecture and URL structure for user experience and search engine crawlability.
3. Technical SEO Audit: We performed a thorough technical SEO audit to identify and address any technical issues hindering website performance in search results.
4. User Experience Actions: We implemented user experience (UX) improvements to enhance website usability and navigation, leading to longer visitor engagement times.
5. On-Page Optimisation: We optimised product pages, category pages, and other website content with relevant keywords and user-friendly copy.
6. Shopify-Specific Optimisation: We leveraged specialised techniques to optimise the website for the Shopify platform, ensuring seamless integration with SEO best practices.
7. Shopify App Integration: We strategically integrated relevant Shopify apps to enhance website functionality and SEO performance further.

The Results

Within nine months of implementing our SEO strategy, European Sports achieved impressive results:

• 137% Increase in Organic Traffic: Compared to the previous year, organic traffic to European Sports’ website increased by a staggering 137%.
• Improved Search Rankings: The website significantly improved search ranking positions for targeted keywords. Before our intervention, European Sports had no visibility for keywords such as “Australia soccer jersey” and “Liverpool soccer jersey.” Through our SEO efforts, they now rank on the first page of Google for these and other relevant keywords.
• Enhanced Brand Awareness: Increased organic traffic translated to greater brand awareness for European Sports within their target market.

Looking Forward

We are committed to further optimising European Sports’ website for long-term SEO success. Our ongoing efforts will focus on:

• Further On-Page Optimisation: We will continue optimising website content, ensuring optimal placement of targeted keywords and informative content for users.
• Content Marketing: We will develop and implement a targeted content marketing strategy to attract high-quality traffic and establish European Sports as a thought leader in the industry.
• Authority Building: We will implement backlink outreach and digital PR initiatives to build website authority and trust signals for search engines.

Client Testimonial

“I’ve enjoyed working with Bill and the team for several years and am always impressed by the results, depth of knowledge, and professionalism.” – Sally Kenny @ European Sports.

Key Takeaways

This case study demonstrates the power of a comprehensive SEO strategy for e-commerce businesses. By focusing on keyword research, information architecture, technical SEO, user experience, on-page optimisation, Shopify-specific optimisation, and ongoing content marketing, we significantly improved website traffic and brand awareness and, ultimately, drove sales growth for European Sports.

Is your Shopify store struggling to attract organic traffic? Contact us today for a free SEO quote >