Box’d Night In: Unboxing Success with SEO

Imagine a night in, free from the hustle and bustle of crowded restaurants and the stress of planning a date. With Box’d Night In, you can create a memorable and personalised date night experience right in the comfort of your own home.

Their Story

Box’d Night In offers a curated selection of boxes with delightful surprises, perfect for couples seeking a unique and enjoyable evening together. From gourmet food and drink pairings to relaxing spa treatments and engaging activities, the Box’d Night In boxes are designed to spark conversation, create lasting memories, and add a touch of excitement to your relationship.

But how did Box’d Night In, a charming online store, ensure their unique boxes reached the right people? That’s where SEO for Small Business Australia comes in.

Standing out in a crowded market

Box’d Night In is among many curated and gift box players. But with a diverse selection, from self-care havens to kid-approved activity kits, they offer something special. Our challenge? Making sure these unique experiences were discoverable online.

SEO strategy in action

1. Keyword champions: We dove deep into keyword research to understand what potential customers were searching for when seeking date night boxes. We identified the most relevant keywords couples were searching for when planning date nights, such as “romantic date night ideas,” “unique date night experiences,” and “gift boxes for couples.” This knowledge became the foundation for optimising Box’d Night In’s website content and creating further content.
2. Shopify savvy: Knowing Box’d Night In runs on Shopify, we optimised their information architecture for site visitors and URLS and the code for search engines. This work enhanced user experience and helped search engines efficiently crawl and index the website. We also optimised site speed and mobile-friendliness to improve search engine rankings.
3. Content creation champs: We weren’t just about technical tweaks. We established a content calendar and crafted engaging content tailored to Box’d Night In’s target audience. We also discussed the benefits of choosing Box’d Night In products for a date night. This included blog posts, social media content, and optimised product descriptions. We optimised existing blog posts and fine-tuned on-page elements and metadata to ensure each category and product page was search-engine friendly.
4. Local SEO: We optimised the website for local search terms, helping couples in specific areas discover Box’d Night In.
5. Authority Building: We implemented outreach and digital PR strategies to build relationships with industry influencers and secure high-quality backlinks, further enhancing Box’d Night In’s online authority and keyword rankings.
6. Analytics advantage: We set up and monitored Google Analytics and Google Search Console to track progress and measure success. This data allowed us to understand user behaviour and identify further optimisation opportunities.

The results? A box overflowing with success!

Within six months, Box’d Night In saw a significant increase in organic visibility for their target keywords. This resulted in a fantastic 55% growth in organic traffic and a delightful 100% increase in sales!

Here’s what Despina Furnari, the mastermind behind Box’d Night In, had to say about our collaboration:

“I highly recommend Bill and his team; they are very professional and have a lot of knowledge.” – Despina Furnari @ Box’d Night In

We’re thrilled to have helped Box’d Night In reach a wider audience and achieve impressive results. This case study is a testament to the power of a well-executed SEO strategy, especially for Shopify stores that are carving a niche in a competitive online landscape.

Ready to unwrap similar success for your own business?

Contact SEO for Small Business Australia today, and let’s chat about how we can help you take your store’s online presence to the next level!