SMB Showcase

Business communication basics: Getting your point across

March 28, 2013

Communication is integral to a successful business, both between business and customer, and internally. Keeping staff informed is essential if you want to ensure they can do their job properly, and best represent the company. Most big businesses will employ a communications manager specifically for this purpose. No matter how big or small your organisation is there are several ways to communicate with your employees, and effectively get your point across.

Choose your method

Create an email mailing list (or lists) of employees is the first step. This is quick and simple if you are a small organisation with just a small number of staff. If you run a larger business, it might be worth creating several lists to cover general employees, supervisors and management. Communication by email is easy if you are in an office, but might not be suitable for all organisations. Other options are noticeboard flyers (for informal matters) or direct correspondence.

In many situations, a meeting or presentation might be the best way to discuss pertinent issues. This is a good option for important business matters and it ensures you know that all staff members have received the information first-hand. If you are located in different offices or stores, consider bringing everyone together for a presentation, or even using something like video-conferencing to share information across the organisation.

Decide on your presentation

Before any meeting or presentation, it’s essential that you prepare exactly what needs to be covered. Create a document that you can work through, and you might also provide copies of essential points to staff. Reading a dry report is not the best way to impart information, of course. It’s essential to engage your audience, so do your best to make it relevant, interesting and to the point. Avoid waffle and repetition. And always invite feedback and discussion, if appropriate. Staff members that feel engaged and valued are more likely to give your company their all – and be interested in what you have to say.

Make it shine

To get your point across, it helps to make it visually appealing. Visual aids such as data projectors are always a good option during any sort of presentation. You can use a data projector to project a summary of key points on a screen, or to show an illustration. Don’t have any photographs that suit your subject? Then think laterally, and show a photograph or table that best gets across the general idea. If you are discussing growing your business with new products for instance, but don’t have product imagery on hand, try a general stock shot of customers queuing up to enter a store (just one example!).

In short, if you’re looking to communicate well with your staff, it’s essential to be clear, concise and to the point, and maybe just a little bit entertaining. Do make a point to invite feedback, so that staff feel that they are a valued part of the organisation, and you’ll be in a great position to get the point across every time.

Need more help with data projectors, video conferencing tools or other communication options? Then speak to a specialist company who can provide you with all the expert advice you need.

Do you need small business advice? Small businesses have a range of websites on hand to help out with information, guidelines and tips. Try business.gov.au and www.smallbiz.nsw.gov.au for starters.

Have any questions about this article?

Contact Us
By SEO for Small Business Australia

By SEO for Small Business Australia

SEO for Small Business Australia is a leading digital marketing agency based in Sydney that offers SEO, PPC, and content services for small and medium-sized businesses in Australia and worldwide.

Related Articles

View All Articles

“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

Check Out Our SEO Services

Read More >
Reviewing SEO Analysis

Get Your Free SEO Analysis

Read More >