My FootDr is one of Australia’s leading podiatry networks, providing top-notch foot care services to patients nationwide.
Their website was already performing well, driving substantial SEO traffic and generating a steady stream of new patient bookings.
However, they approached us at SEO for Small Business Australia with a simple yet ambitious goal: to take their success to the next level.
Two years later, we’re thrilled to share the results: SEO increased organic traffic by 45% and new patient bookings by 47%.
Here’s how we did it.
Challenges We Faced
Although My FootDr had a solid SEO foundation, there were key areas ripe for improvement:
- Intense Competition: The allied healthcare industry is highly competitive, particularly for local services like podiatry. Competing with local clinics and large health directories required a precise, targeted strategy.
- Content Gaps: While the site had a wealth of information, we identified opportunities to expand its content to target more specific keywords and patient queries.
- Technical SEO Opportunities: Despite good performance, we uncovered several technical elements that could be fine-tuned to improve site health and crawlability.
- Local SEO Optimisation: With multiple clinic locations, it was critical to strengthen their visibility in local searches and dominate the “near me” landscape.
Our Approach
We employed a comprehensive strategy focused on technical SEO and content optimisation to achieve measurable results.
Here are the steps we took.
Technical SEO Improvements
Site Speed Optimisation
We analysed site performance and implemented measures to enhance loading times, such as compressing images, leveraging browser caching, and reducing unnecessary code.
Mobile Usability
Given the growing number of patients searching for services on their phones, we ensured the site was fully optimised for mobile users.
Crawlability and Indexing
We cleaned up the site’s structure to eliminate orphan pages and duplicate content, making it easier for search engines to crawl and index.
Content Revamp and Expansion
In-Depth Service Pages
We enhanced existing pages with detailed descriptions, FAQs, and patient-friendly language to serve user intent better.
Targeting Long-Tail Keywords
We created blog posts and resources to answer common patient questions, such as “What causes plantar fasciitis?” and “How do you choose the best orthotics?”
Local Focus
We tailored content to emphasise individual clinic locations, ensuring relevance to local audiences.
Local SEO Domination
Google Business Profiles
Optimised their Google Business Profiles (GBPs) for all clinic locations by adding photos, patient reviews, and updated contact details.
NAP Consistency
Ensured consistent Name, Address, and Phone Number (NAP) information across the website and third-party directories.
Location Pages
Improved location pages by adding locally relevant keywords, directions, and unique content.
Analytics and Continuous Optimisation
We continuously monitored keyword rankings, traffic, and user behaviour, allowing us to adapt and refine our strategy based on data insights.
Monthly reporting ensured My FootDr’s team stayed informed and engaged throughout the process.
The Results
After two years of collaboration, here’s what we achieved:
- 45% Increase in Organic Traffic: We drove significant growth in search engine traffic by targeting high-intent keywords and optimising the site’s structure.
- 47% More New Patients from SEO: Improved local SEO and user-focused content helped us convert more visitors into bookings.
- Enhanced Local Visibility: My FootDr now ranks in the top positions for nearly all their target local keywords, including highly competitive phrases like “podiatrist near me” and “order custom orthotics.”
- Improved Site Health: Technical fixes boosted site performance metrics, ensuring a smooth experience for both users and search engines.
Client Review
“The SEO for Small Business Australia team has been instrumental in taking our online presence to new heights. Their technical and local SEO expertise has helped us attract significantly more patients, and their clear, consistent communication made the entire process seamless. We couldn’t be happier with the results and look forward to continuing our partnership!”
What This Means for Your Business
This case study demonstrates that even businesses with strong SEO performance can achieve remarkable growth with the right strategy.
By combining technical expertise, strategic content creation, and a focus on local visibility, My FootDr achieved results that directly impacted their bottom line.
If your business is ready to improve its SEO performance, contact us at SEO for Small Business Australia.
Let’s turn your goals into success stories!