Zammit Promotional Products, an Australian business specialising in custom-branded cups, napkins, and coasters, partnered with SEO for Small Business Australia to elevate its online presence nationwide.
Over 12 months, the results were outstanding: a 44% increase in organic traffic and a 20% uplift in conversions across SEO and Google Ads.
The Challenge
Operating in a highly competitive promotional products market, Zammit Promotional Products aimed to expand its reach and attract businesses across Australia.
Their primary objectives included:
- Increasing website visibility nationwide for their unique offerings.
- Driving more qualified leads and conversions through organic search and paid advertising.
- Enhancing the user experience on their WordPress-powered site to support their diverse customer base.
The Solution
We developed a targeted strategy to position Zammit Promotional Products as a leader in the promotional goods market across Australia:
Comprehensive Keyword Research
We identified high-value keywords tailored to their target audience. Optimisations were made for search terms such as “custom-branded cups Australia,” “personalised coasters,“ and “bulk promotional napkins.“
These keywords ensured their products were visible to businesses across the country.
Technical SEO Audit and Fixes
A detailed technical SEO audit uncovered areas that required optimisation.
We:
- Resolved indexing issues to ensure the site appeared correctly in national search results.
- Improved page loading speed to cater to mobile and desktop users.
- Optimised internal linking for better navigation and keyword rankings.
Content and Site Optimisation
We enhanced the site’s content to align with customer search intent. This included optimising product pages, crafting compelling meta descriptions, and improving product category pages for better engagement and search engine performance.
Backlink Sourcing and Digital PR
Using a backlink gap analysis, we identified and pursued authoritative Australian websites for link-building opportunities.
Outreach and digital PR campaigns emphasised their expertise in custom promotional products, helping improve domain authority and search rankings.
Google Ads Campaign Management
We created and managed data-driven Google Ads campaigns focused on Australian businesses. By refining audience targeting, crafting persuasive ad copy, and optimising budgets, we ensured maximum return on ad spend and attracted high-quality leads.
The Results
After 12 months, the impact was clear:
- 44% increase in organic traffic, attracting more businesses searching for promotional products across Australia.
- 20% growth in conversions, combining SEO improvements and highly effective Google Ads campaigns.
- An improved user experience that kept visitors engaged and converted them into loyal customers.
Client Feedback
“Bill’s services in Google advertising and SEO have been very beneficial for our business. His knowledge has helped increase our website visibility and conversions. We have no hesitations in recommending his services.”
~ Paul Zammit, Zammit Promotional Products
Why It Worked
By combining a robust national SEO strategy with precise Google Ads targeting, we positioned Zammit Promotional Products as a go-to supplier for businesses across Australia.
Addressing technical issues, optimising content, and executing strategic advertising delivered measurable, long-term results.
Let’s Build Your Success Story
If you’re ready to expand your reach and grow your business across Australia, contact SEO for Small Business Australia today to see how we can help.
Let's Build Your Success Story
By SEO for Small Business Australia
SEO for Small Business Australia is Australia's leading SEO agency for small and medium-sized businesses.
