Sydney Criminal Lawyers is Australia’s leading and most awarded criminal law defence firm.
Seven years ago, they embarked on an SEO strategy that has since driven highly valuable traffic to their site.
This case study delves into how long tail keywords have worked in their favour.
If you discovered a way to attract 7,000% more visitors to your business website and increase your conversation rate by 700% (yes percent in both cases), by adding high quality and engaging blog content, how quickly would you take up that opportunity? It’s a level of change that could have quite an impact on turnover.
Our client, Sydney Criminal Lawyers has done exactly that over the past 7 years. The good news is that we have agreed to share the content strategy and results with our readers.
The long tail keyword strategy
Seven years ago, we decided to target long tail keyword phrases (and topics arising from these phrases) for the SCL website. These were long tail phrases and topic areas that were already bringing some traffic to the …