SEO Audit

Why your website needs an SEO Audit

If your business has a website, then undoubtedly, you’re right across the importance of SEO which is all about setting your website up for success – getting to the premium position on page one of the Google rankings.

But did you know that SEO shouldn’t be a ‘set and forget’ position? Ideally, it’s important to conduct an SEO audit about every six-to-twelve months. When you’re a small business you don’t need to over-do it, but an audit is a good habit to get into on a regular basis because it keeps the website in top shape. It can however, be time consuming, although there are tools and tips and a variety of resources online that can help the process including automated software that will ‘crawl’ your site, conducting an SEO Audit in the process.

Why conduct an SEO Audit?

The nature of digital marketing, the cornerstone of which is your website, is dynamic and evolving. Your website is ‘live’ collateral. You’re constantly adding and updating to it. A regular SEO Audit will give you a good insight into your …

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Sydney Criminal Lawyers Team

Long Tail SEO Success: A Case Study

Sydney Criminal Lawyers is Australia’s leading and most awarded criminal law defence firm.

Seven years ago, they embarked on an SEO strategy that has since driven highly valuable traffic to their site.

This case study delves into how long tail keywords have worked in their favour.

If you discovered a way to attract 7,000% more visitors to your business website and increase your conversation rate by 700% (yes percent in both cases), by adding high quality and engaging blog content, how quickly would you take up that opportunity? It’s a level of change that could have quite an impact on turnover.

Our client, Sydney Criminal Lawyers has done exactly that over the past 7 years. The good news is that we have agreed to share the content strategy and results with our readers.

The long tail keyword strategy

Seven years ago, we decided to target long tail keyword phrases (and topics arising from these phrases) for the SCL website. These were long tail phrases and topic areas that were already bringing some traffic to the …

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Voice search

Voice search is on the rise. Is your small business ready?

If you give any child, say around the age of 10, a smartphone, their favourite function by far is the voice assistant. They love its ability to interact – to find and play songs, tell jokes, and provide directions.

But with technology moving the way it is, voice enabled technology isn’t child’s play any longer.

At this year’s Google I/O conference, Google CEO Sundar Pichai, unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a beauty appointment or making reservations at a restaurant.

Sounds like the stuff of sci-fi films?  Well it’s not. It’s here and now. And this new level of artificial intelligence will soon permeate all of our technology – whether it’s ‘smart home’ devices like Amazon Echo or Google Home, as well as our laptops, desktops and cars.

What’s important to note about this new voice technology is that it’s not only getting better at recognising commands, it is becoming way more user-friendly by focusing on real life demands.

The …

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SEO Manager

Standing out from the crowd. What makes a good SEO Manager?

Once upon a time if your business wasn’t listed in the Yellow Pages, you might as well have not been in business. These days, if you don’t have a website, it’s pretty much the same. Even if you’ve relied on word-of-mouth referrals or a long-standing community reputation and been successful for generations, the business world is now a different place, and you need to think differently.

To state the obvious – the internet has changed our lives dramatically. If we want to know the answer to something, if we want to buy something, or research something, we turn to the internet. So much so, that ‘Googling’ has become a verb. More than 17 million Australians now own smartphones, and 86% of households are connected to the internet. Therefore, it’s imperative that your business can be easily sourced online.

What is SEO?

While most businesses have a web presence, very few do it well. Being ‘online’ and having a website devoted to who you are what you do is one thing, actually being searchable and reach-able are quite another.

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Google My Business

Google My Business for Small Businesses

Google is the ‘go-to’ for everything we want to know, from song lyrics to trivia questions, where to eat, where to stay – basically, all the things we use and buy, so it’s imperative that every business makes itself easily accessible to consumers using this search engine.

But with ever-changing back-end algorithms and ranking criteria and the proliferation of social media, it’s hard to know where to begin. So, we’ve devised a tutorial. Here’s everything you need to know about starting with your Google My Business (GMB). And the good news is that Google My Business has made it straightforward for small businesses to improve their online profiles and manage their online presence.

Why your Google My Business profile matters

The most recent statistics show that more than 60% of online searches are conducted through Google, which equates to more than five billion searches each day. What’s more: 30% are related to location and around 72% of consumers who conduct a local search visit a store nearby – within about 8 kilometres.  Around 28% of searches for something …

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Web Content

4 reasons you should update your website content

Your website is one of your most important marketing tools, no matter what business you are in. It is out there working for your business 24 hours a day, 7 days a week. Getting your name out there, advertising your services and selling your products.

That is why it is so important to have a website that functions the best it can, and one that stays relevant and up-to-date.

One way of ensuring your website is always fresh and relevant is by updating the content on a regular basis. There are many reasons why you need to take the time to do this.

Here are the top four:

Search engines

It’s important for your business that your website can be found via search engines. A way to improve your chances of being found is by having your content refreshed often.

When you update your website, the search engines will take notice and will revise your site ranking. If you leave your website alone, the search engines will assume it is dormant and will start skipping your site …

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Evergreen content

Why you need evergreen content on your business website

It’s a funny term, and one you may have heard used before but not really understood what it means: evergreen content.

So what exactly is evergreen content and why does your business need it?

Evergreen content is good quality content that is relevant now, tomorrow and always. It is not content that is centred around current affairs, but is instead based on topics that will continue to be of interest for a long time after it is published.

Evergreen content includes topics such as; parenting and family, careers and finance, health and fitness, diet and nutrition (although some ‘fad’ diets may stop being relevant over time). These are the kinds of topics that people will always be interested in and will always be searching for.

The format of evergreen content can be articles/blogs, lists, videos or ‘how-to’. Topics that are not considered evergreen is anything that is current for a specific time, such as: news and current affairs, statistics, seasonal or holiday articles and anything that is trending. If you need to put a special day or …

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Online reviews

How to handle bad online reviews

A bad review online can feel terrible, no matter what size your business is. But don’t despair, a bad review or two won’t bring your entire company down. There are ways you can handle it and in some cases, you can even turn the experience into a positive situation. Here are some tips for handling bad online reviews:

1.     Always respond

When you stumble across a bad review about your company or product it can be tempting to just close the computer and walk away. But don’t do this. Ever.

All reviews, good or bad, should be responded to. When a reviewer leaves a comment and you don’t respond it will look like you either don’t care or that you are trying to hide something (i.e. that the bad review is the truth).

Responding isn’t just for the benefit of the person who left the review, but for every other person out there who will be reading it. Once someone writes something negative about your company, there can be hundreds of people who believe it if there is no …

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Link building with real people

Link-Building: How to Do it with Real People

Inbound links or backlinks – links pointing to your website from another location – are a bit like site votes. They show that your content is valued by others and is being shared by them in their networks. When this occurs, your website is more likely to rank better with search engines.

At one time, a website’s ranking could be boosted by having copious numbers of backlinks. This led to the development of quick-fix link ‘schemes’ – networks that existed for the purposes of buying and trading links or creating automated links in order to manipulate search engine rankings.

These days, search engines are looking for backlink quality and relevance rather than quantity, and participating in such schemes could actually earn you some unwanted penalties! This means you need to work a bit harder to ‘earn’ your backlinks, by being audience-focused and providing top quality content on your site.

While some people might declare that link-building is no longer relevant, in fact backlinks still have a valid place in site rankings, which makes it important to take steps …

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Trust online

How to Communicate Your Business Credibility Online

Credibility is a word that gets a lot of use, but may not always be well-understood. According to one online dictionary, it refers to ‘the quality of being believable or worthy of trust’. In terms of running a profitable business, credibility is therefore paramount. Unless people see your business as being credible and trustworthy, you are likely to struggle to reach your goals.

Of course, having good credibility is not enough in itself – you also need to communicate it to the right people. This is especially important now, with word-of-mouth feedback becoming increasingly trusted online.

The starting point

Naturally, the basis of being credible and trustworthy is to be the best you can. After all, it will be impossible to spread the news of your great credibility unless you have it! This starts with understanding your target market really well, providing a great product or service and delivering on promises, and also building a top quality website that has great SEO – such as meta titles and tags and awesome relevant content with a judicious use of search terms. …

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