If your business has a website, then undoubtedly, you’re right across the importance of SEO which is all about setting your website up for success – getting to the premium position on page one of the Google rankings.
But did you know that SEO shouldn’t be a ‘set and forget’ position? Ideally, it’s important to conduct an SEO audit about every six-to-twelve months. When you’re a small business you don’t need to over-do it, but an audit is a good habit to get into on a regular basis because it keeps the website in top shape. It can however, be time consuming, although there are tools and tips and a variety of resources online that can help the process including automated software that will ‘crawl’ your site, conducting an SEO Audit in the process.
Why conduct an SEO Audit?
The nature of digital marketing, the cornerstone of which is your website, is dynamic and evolving. Your website is ‘live’ collateral. You’re constantly adding and updating to it. A regular SEO Audit will give you a good insight into your …