Social media etiquette

Social media etiquette for small businesses

Almost every business out there these days understands the importance of having a social media presence. They have a Facebook page at minimum, and the savvier business owners have accounts with several other social platforms as well.

For those in the social media space, business owners need to know that the same social media etiquette that applies to individuals does not necessarily apply to business pages. Business accounts are held to a much higher standard in general and the public will give far less leeway for mistakes. Understanding online etiquette may just save your business from sending the wrong message out into the world and tarnishing your brand along with it.

Social media is constantly evolving and along with it, so are the ‘rules’. At the beginning it was pretty basic; don’t write or post anything on the internet that you wouldn’t want your own grandma to read. What this means, is that no one knows just how far or wide things on the internet might travel, so you have to be prepared for anyone to be reading what you …

Read More
Google+ for Small Business

Does Small Business Need Google+?

As a small business owner, you probably hear a lot about the value of incorporating social media into your SEO strategy. However, it’s important to know that while most social media networks can add value to your business in some way, not all are created equal. In this post, we look at the particular and unique SEO value that Google+ can provide for small businesses.

Google+ is part of Google

Being so closely connected to the biggest search engine on the planet means G+ can provide you with some particular SEO benefits – that is if you know how to use it properly. Google has incorporated some of its search technology and methods into its G+ platform, which means that factors such as internal and external linking, and posting high-quality content, can give your profile a particular boost.

The value of sharing trusted content

According to first-hand research done by G+ expert Mark Traphagen, sharing posts by trusted authors may actually result in your own profile ranking higher than the original post in some Google searches. This may happen …

Read More
How Social Media is Changing SEO

How Social Media is Changing SEO

Have you been hearing rumblings and whisperings that social media is ‘killing off’ SEO, and that in the not-too-distant future SEO will be totally redundant and irrelevant? If so, read on – in this article we look at the real effect of social media on SEO as it stands now, and speculate on what the future of SEO might look like.

How social media is impacting SEO now

User behaviour changes – internet users no longer just get information by entering terms and words into a search engine box. They also share information, links, reviews, news stories and other web content though social media. And when your trusted friends recommend a brand or product, you are probably more likely to take a look yourself! Social signals – while at one time links were considered the main determination of how reliable and trustworthy a website was, these days social signals – likes, tweets, shares, +1s, and so on – have also become part of the mix. While it’s difficult to determine the direct effect of social signals on rankings, they can …

Read More
Social Media

How to Get Started with Social Media (for Small Business)

Over the last few years, social media has evolved from a fun way to keep in touch with friends to a marketing phenomenon. Businesses of all sizes have benefited from social media marketing, and it has the advantage of being low cost, and easy to set up and continue updating. If you want to promote your small business online, here is a quick guide to the basics of how to get started with social media for small business.

Which platform is best?

Deciding which social media platforms to use can be confusing. The standard social media platforms are Twitter, Facebook, LinkedIn, and more recently Google+. There are also a number of other social media platforms, including YouTube and Pinterest, which can be useful for businesses in certain industries, or who are aiming to reach a certain type of customer.

Determining the best platform for your business may take some research. You will need to define your target audience, and discover where they spend the most time to ensure you are getting the most out of your social media marketing.

Read More
Social Media Marketing

Social Media: Small Business Friend Or Foe?

Facebook, Twitter, Google+, LinkedIn, Tweet, Like…  Even though it may sound like surreal gibberish, love it or hate it, social media is here to stay.

Technology and communication is advancing at lightning speeds. Just as you get your head around one piece of genius that has helped your business thrive and increase in efficiency, there is another bell or whistle needed to take your system to the next level.

As most small businesses grapple with the ideas around web presence and e-commerce (many Australian small businesses still don’t have a web presence), social media is proving to be a powerful tool for consumers to vent about or praise products and services that they have used and either hate or “like”.

With social media, the old adage “one unhappy customer equates to 10 lost potential customers” just went viral! Now, friends are entering into discussions about products online in social networking spaces. Research reportedly shows that positive purchase decisions are, more often than not, based on the referral from a trusted source, so if 10 of your friends on Facebook “like” …

Read More