The Challenge
Organised Simplicity, a boutique Brisbane-based home organisation and interior design company, struggled to cut through the digital noise. Their website existed, but it needed to attract qualified leads. Founder Jordy Fabian knew her services could transform lives, but potential clients weren’t finding her online.
Enter SEO for Small Business Australia
Jordy partnered with SEO for Small Business Australia to bring order to her digital presence. Our team understood the challenges faced by many small businesses like Organised Simplicity – a beautiful website and passionate service don’t guarantee success if no one can find them online.
The SEO Transformation
We began with thorough local keyword research, identifying the specific terms Brisbane residents used to search for home organisation and interior design help. This allowed us to target the right audience and optimise Organised Simplicity’s website and Google My Business profile accordingly.
Next came a comprehensive technical SEO audit. We identified and addressed technical issues impacting the website’s crawlability and user experience. This included optimising the information architecture and URL structure for search engines and users.
User Experience Matters
Creating a user-friendly experience (UX) was paramount. We implemented UX improvements to ensure visitors could navigate the website easily and find the needed information.
Content is King (and Queen)
SEO strategy is only complete with a strong content foundation. We developed a content plan based on a content calendar, focusing on informative blog posts and targeted landing pages. This content addressed homeowner pain points and showcased Jordy’s expertise, establishing Organised Simplicity as a trusted resource and service.
Building Backlinks
Backlinks from high-quality websites are a crucial ranking factor. We executed a local backlink and outreach strategy, securing valuable backlinks from relevant Brisbane-based websites and publications.
Digital PR Boost
The SEO for Small Business Australia team also leveraged digital PR opportunities for Jordy. We helped her secure exposure in local publications and online communities by collaborating with her to craft compelling media pitches.
The Squarespace Advantage
It’s important to note that Organised Simplicity’s website is built on Squarespace, a popular platform for small businesses. The good news is that Squarespace websites are inherently SEO-friendly. However, proper optimisation is still crucial for maximum impact.
The Results
The impact was clear. Within six months, SEO for Small Business Australia’s efforts led to a 132% increase in SEO organic traffic to Organised Simplicity’s website. But more importantly, this translated into real business growth. Jordy saw a 50% increase in conversions directly attributable to SEO.
“Extremely impressed with Bill and his team,” says Jordy Fabian. “The work they did was in-depth & thorough. Within just a few days, I was at the top of the second page of Google, and Bill advised me to increase my rankings further. I highly recommend them to anyone who needs SEO help.”
Ready to Declutter Your Digital Footprint?
Like Organised Simplicity, your small business can benefit from a comprehensive SEO strategy.
Contact SEO for Small Business Australia today to discuss your specific needs and unlock the potential of your online presence.
Discover how we can help your local Squarespace website thrive with SEO
By SEO for Small Business Australia
SEO for Small Business Australia is Australia's leading SEO agency for small and medium-sized businesses.
