Google Ads, Pay-Per-Click Advertising, Social Media Advertising

Google Adwords or Facebook Ad Campaigns? Or Both?

July 31, 2013

Pay per click advertising is one of the most popular forms of online marketing. A well designed pay per click advertising campaign can help improve your business visibility, attract more traffic to your website, and generate sales. If you are considering implementing a pay per click advertising campaign for your business, you will need to decide which platforms will work best for you, one of two options being – Google Adwords or Facebook Ad campaigns, or both?

There are a number of differences between Adwords and Facebook campaigns. One of these is the way the ads are targeted to potential customers. A popular method of targeting with Google Adwords is the use of keywords that are specified by you to target advertisements, whereas Facebook uses information from users’ profiles to target ads to those they think will be most interested.

With both platforms, you are able to target your audience by demographic information, such as age, gender and geographical location, which is gathered by the sites.

If you are trying to decide whether you want to use Google Adwords or Facebook to promote your business, there are a few factors to consider:

What am I hoping to achieve?

What do you want your campaign to achieve? Do you have a specific product that you want to promote, or is it more about increasing your exposure and building up awareness of your business as a whole?

Google Adwords can be a highly effective means of promoting individual products and services, as it targets people who are actively looking for the specific search terms you choose. This means there is a good chance that when someone sees your Adwords advertisement, they are already looking for the product you are trying to sell and are ready to buy it. This can lead to quicker short-term gains for well-targeted individual campaigns, but potentially may benefit your business less in the long-term, when it comes to building your overall brand and following.

Facebook generally takes a broader approach. As it is so widely used as a social media platform, using Facebook advertising may be more effective when it comes to building your brand and increasing customer engagement with your business.

When the majority of people visit Facebook, they are using it to catch up with their friends and family, and they may not necessarily be looking to purchase something then and there.

This means there will probably be less of an instant payoff for a Facebook campaign, but as people generally spend more time on Facebook than they do on Google, there is more opportunity to expand their awareness of your brand.

The benefits of using both

If you are still unsure which to use, you can always try both. Using both Facebook and Adwords can help you enjoy the benefits of each, and find out first hand which is best for your business and the specific product you are trying to sell. Many businesses use Google for targeted more specific campaigns, and Facebook as a means of raising their brand awareness and engaging with potential customers.

The right pay per click advertising platform for your small business depends on what you want to use it to achieve, as well as where your potential customers spend time. If you aren’t sure what will work best for you, seeking professional advice may be a good option, to ensure you get the most value out of your pay per click budget.

Discover how we can help with Pay Per Click

Enquire Now
By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers, having over 23 years of experience in the industry. With a Master of Digital Marketing degree and a Bachelor of Computer Science degree, he has tremendous knowledge and experience.

Related Articles

View All Articles

“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

Check Out Our SEO Services

Read More >
Reviewing SEO Analysis

Get Your Free SEO Analysis

Read More >