Content, Content Writing

How is Your Mobile Content Strategy Looking Lately?

February 10, 2014

According to Mashable, 17.4% of global web traffic came through mobile devices in 2013, and the rate of mobile use for internet appears to be increasing each year. This means if you haven’t yet thought through a good mobile content strategy for your business, you’d better get started, or you might be missing out on a great opportunity!

Before starting, it’s important to recognise that people generally use mobile devices differently from their desktops. Mobile is also all about speed, and accessing information that is useful and relevant but also concise and easy-to-read. A good mobile strategy involves considering how your audience uses their mobiles or tablets on a day-to-day basis and how you can best accommodate them, as well as considering what you can do to increase your conversion rate.

So what exactly are the differences?

People frequently use their smartphones and tablets while they are on the move, which means the way they use them is naturally going to differ from when they are seated at a desktop. It means that they are going to want quick-loading, smaller bites or ‘snackable bits’ of information due to time constraints and other activities. Information that is too hard to read or links that are difficult to click on are less likely to be favoured by mobile users.

In addition, while search engines are calling for higher quality and longer pieces of content than before, mobile users may not have the time or patience to consume big chunks of content in one go, which means adapting content for mobile use is vital.

Adapting your content for mobile

  • Know how your audience is using mobile, know what they want, and be user-centric in all you do. This is a vital starting point! (See more on this below).
  • Break up your content. When it comes to mobile devices and sourcing information, headlines appear to work better than stories as you can fit more of them on a small screen while enabling users to click on the link that is of interest to them. Also if you post videos make them short and concise, and ‘click-to-play’ only.
  • Avoid screen clutter and gimmicks. A screen showing one or two images and a small amount of clickable text is preferable to one with half a dozen pictures and bits of text scattered all over it. Simplicity and a cleaner screen is the key!
  • Still images are preferable. Avoid moving images (unless they are click-to-play) and eliminate popups.
  • Speed is vital! Making websites simpler and cleaner helps reduce page load time.
  • Create space between elements. This makes it easier for users to click on the link or other element they are interested in, than if they are crammed close together on a small screen.
  • Make it easy to sign up or make purchases. Avoid having too many individual screens or steps to go through or complex forms that require the user to fill in lots of fields. And since virtually no one really enjoys having to type a lot of text on mobiles, consider enabling contextual menus and keyboards to make it easier to complete forms. If you make it all too complex you may miss out on conversions.

Knowing what your users want is the key to a good mobile content strategy

The best way to find out what people really want is to ask. Provide a feedback form on your site, or do some surveys to find out how your customers are using mobile devices and what things they like or don’t like about your site. Then, adapt your site to suit your particular business, and to make it easy for your customers to do business with you while on the go.

Discover how we can help with Content

Enquire Now
By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers with over 23 years in the industry. With a Master of Digital Marketing degree and a Bachelor of Science (Computer Science) degree, he has tremendous knowledge and experience.

Related Articles

View All Articles

“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

Check Out Our SEO Services

Read More >
Reviewing SEO Analysis

Get Your Free SEO Analysis

Read More >