Social Media

How to Get Started with Social Media (for Small Business)

July 17, 2013

Over the last few years, social media has evolved from a fun way to keep in touch with friends to a marketing phenomenon. Businesses of all sizes have benefited from social media marketing, and it has the advantage of being low cost, and easy to set up and continue updating. If you want to promote your small business online, here is a quick guide to the basics of how to get started with social media for small business.

Which platform is best?

Deciding which social media platforms to use can be confusing. The standard social media platforms are Twitter, Facebook, LinkedIn, and more recently Google+. There are also a number of other social media platforms, including YouTube and Pinterest, which can be useful for businesses in certain industries, or who are aiming to reach a certain type of customer.

Determining the best platform for your business may take some research. You will need to define your target audience, and discover where they spend the most time to ensure you are getting the most out of your social media marketing.

Maintaining a social media presence on all the available social media platforms would probably take an unfeasible amount of time for most small business owners, so it is a good idea to select two or three of the most relevant and maintain a consistent presence there. You may also want to consider outsourcing your social media marketing to a professional firm.

How often should I post?

This is a topic which is under much debate among social media marketing experts. You need to update your social media pages and post consistently and regularly, or your audience will forget about you. Regularly posting to social media pages not only reminds people of your existence, it gives the impression that you are up-to-date, professional and well organised.

However, posting too frequently, just for the sake of it, can be irritating. It can lead people to stop following you, particularly if what you are posting is poor quality or irrelevant to their needs.

Whatever you decide, whether you post twice a week, once a week or even a couple of times a month, it is important to set a schedule and stick to it. Rather than just selling a product or service, make sure that what you do post is interesting, valuable and relevant to your target market.

What should I post?

It is important that your social media posts are relevant to your business, and that they are valuable or interesting to your readers.

Your social media pages can be a useful way to promote your blog for example – by posting a link to your new blog posts as they are published, you can effectively get your website in front of a larger audience and encourage more people to visit your site.

Social media marketing is a great way to engage with your customers, and by being active on your social media pages and participating in conversations, you can learn about what makes your customers tick and get valuable feedback on your business.

It is a good idea to monitor your social media activity closely to see if you are getting the results you want from your social media marketing. This can help you avoid wasting time on ineffective social media platforms, and let you know when you need to change your strategy.

Discover how we can help with Social Media

Enquire Now
By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers, having over 24 years of experience in the industry. With a Master of Digital Marketing degree and a Bachelor of Computer Science degree, he has tremendous knowledge and experience.

Related Articles

View All Articles

“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

Check Out Our SEO Services

Read More >
Reviewing SEO Analysis

Get Your Free SEO Analysis

Read More >