SMB Showcase

Lanyards – a fresh approach to marketing!

July 31, 2012

If your business is involved in seminars, conferences and trade shows then you will be familiar with lanyards. These sturdy lengths of woven fabric are usually used to hold name and identification tags but they can do so much more!

Lanyards come in a huge range of colours, widths and materials and can be used for a range of purposes. If you’re organising a trade show or seminar you can use different coloured lanyards to differentiate between your participants. Sponsors could have one colour, while exhibitors have another. This is a simple and effective way to differentiate between large groups of people.

Another branding opportunity

Lanyards can be used as promotional items for your business. With an enormous range of colours and widths to choose from you can create a lanyard that is in keeping with your corporate branding. Lanyards can have your corporate logo and message printed directly onto the fabric or it can be woven directly into the material. New PVC lanyards can undergo a heat printing method to imprint your message clearly into the plastic for a durable and easy clean lanyard perfect for sporting and entertainment events.

Lanyards as a branded promotional item

Match your lanyard with a handy clip and it can be used to safely carry your clients’ USBs, keys or security tags. These are great items to put in your trade show promotions bag or as a gift at seminars and conferences. The lanyard can also be used as a promotional tool for a specific product or service you are offering. Simply print the lanyard with the details of your product and let it help you in your marketing efforts. The durability and functionality of your lanyard means it can be used by your clients long after the event has passed. It is a cost effective way of having added longevity to your marketing campaign.

For practicality

A lanyard is also a great way of wearing a temporary name tag without the fuss of pins and magnets. Lanyards are quick and simple to put on and will not damage your clients clothing. Most have a quick release clip that will open if it is pulled. This is a safety measure designed to ensure no one chokes from the lanyard becoming hooked or pulled.

A lanyard is also a simple and effective way to carry your security passes and tags. The use of lanyards in your business can also assist you in easily identifying staff and add to your business’s security measures. Different colours can also be used at your business to differentiate between different business sections. This visual cue can help promote a greater awareness between your staff and their roles.

Lanyards are not only functional but also provide you with the opportunity to promote your business. With the huge range of colours, clips, widths and materials available you can get creative and find the perfect fit for your business.

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By SEO for Small Business Australia

By SEO for Small Business Australia

SEO for Small Business Australia is a leading digital marketing agency based in Sydney offering SEO, PPC, and Content Services for Small and Medium-Sized Business in Australia.

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