Allsports Physiotherapy, a trusted name in comprehensive physiotherapy and allied health care across Australia, partnered with SEO for Small Business Australia to elevate its online visibility and connect with more patients.
Over two years of collaboration, their organic SEO traffic surged by 70%, while new patient bookings driven by SEO grew by an impressive 72%.
Here’s how we achieved these remarkable results.
Understanding the Challenge
Allsports Physiotherapy operates multiple locations across Australia, catering to a diverse clientele with specialised physiotherapy and other allied health services.
Despite their strong reputation, they faced challenges maximising their online presence and attracting new patients through organic search.
Crafting a Tailored SEO Strategy
Our team took a systematic approach to address Allsports Physiotherapy’s unique needs.
Keyword Research & Local Focus
We began with in-depth keyword research, identifying local and industry-specific terms that potential patients were searching for. This included phrases like “physiotherapy near me” and “sports physio [city/location].”
These keywords formed the foundation of our optimisation strategy.
Optimising Google Business Profiles
Each clinic location had its Google Business Profile optimised and regularly updated. We implemented UTM tracking for better insights and added location-specific metadata, enhancing local search performance.
Technical SEO Enhancements
A comprehensive technical SEO audit addressed issues like 301 redirects, XML sitemaps, robots.txt, and internal linking structures.
Regular priority actions from these audits ensured ongoing site improvements.
Improved User Experience & Navigation
Our work included revamping the information architecture and URL structure, ensuring patients could easily find the services they needed at their nearest location.
Long-tail title tags and improved navigation links also played a key role in boosting usability.
Content Strategy
A robust content calendar was introduced, focusing on patient education and service awareness.
Blogs and landing pages were optimised for targeted keywords, driving traffic and engagement.
Authority Building with Backlinks
Through backlinks gap analysis and outreach campaigns, we sourced high-quality backlinks from reputable sites, strengthening Allsports Physiotherapy’s domain authority.
Advanced Reporting and Insights
Using tools like Google Analytics, Google Search Console, and SEMrush, we provided custom reports with benchmark data, ensuring transparency and continuous optimisation.
The Results Speak Volumes
Thanks to our holistic and data-driven approach, Allsports Physiotherapy experienced:
- A 70% increase in organic SEO traffic.
- A 72% boost in new patient bookings via organic search.
- Enhanced local visibility across all clinic locations.
Client Feedback
The SEO strategies and efforts from SEO for Small Business Australia have been game-changing for us. Our clinics are now easier to find online, and we’ve seen a significant increase in new patient appointments. We highly recommend their services!
Partner with Us for Success
At SEO for Small Business Australia, we specialise in helping businesses like Allsports Physiotherapy grow through customised SEO strategies.
Whether you’re a single-location clinic or a nationwide brand, our team can help you connect with your audience and achieve measurable results.
Partner With Us for Proven Results
By SEO for Small Business Australia
SEO for Small Business Australia is Australia's leading SEO agency for small and medium-sized businesses.
