When they start looking for a professional to produce a wedding video, Sydney couples may be entering uncharted territory and hearing unfamiliar industry terms. So that you are not daunted when the talk gets technical, here is some basic information that you need to know before booking a wedding video supplier.
Videography styles
There are a variety of types of videography, including documentary, journalistic and cinematic styles. You probably already have a strong preference for one or other of these styles, although you may not be able to put a name to it. Now is the time to look critically at any TV program, video or movie you watch, so that you can decide on the style of wedding video you prefer.
Documentary style
A documentary video is a straightforward record of the events of the wedding day, usually presented in chronological order. The videographer photographs the activities and edits the footage that has been captured on the day.
Journalistic style
The journalistic style of wedding video is similar to the documentary style, but incorporates pre-recorded or post-recorded footage, such as interviews and dialogue, to build up a story line.
Cinematic style
A cinematic-style video is more stylised and lively than a documentary or journalistic video. In addition to telling a story, it creates a mood, and may use graphics work, shots and sequences to dramatic effect.
Videographer’s input
A videographer who is making a wedding video in documentary or journalistic style works unobtrusively to capture the events as they happen on your wedding day. A videographer creating a cinematic-style wedding video interacts with the couple and their guests during shooting, and may need to intervene or direct proceedings to get the desired footage.
Online video galleries
Visit websites of wedding videographers and view samples of their work in their video galleries. Take note of the styles and techniques that they typically employ. It’s important to remember that these samples are short excerpts from long productions, and are designed to give viewers the feel of the videographer’s style.
Once you have watched quite a few wedding video samples, you will have a good idea of the style of video production you prefer for your own wedding story. When you are considering individual videographers, it’s vital to view some full-length wedding videos that they have created, so that you can experience the quality of their work. Ask to see videos of weddings that are similar to the wedding you are planning – for example, a cathedral wedding or a beach wedding – so that you get a more realistic impression of the way your wedding might look.
A videographer’s experience, skills and style of working are all important criteria, but the most crucial attribute to look for is the videographer’s ability to put you at ease. This is a matter of personality and chemistry; when a couple can relax in front of the camera, even on an occasion that’s filled with high emotion, the videographer can capture shots that tell a beautiful love story.
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By SEO for Small Business Australia
SEO for Small Business Australia is a leading digital marketing agency based in Sydney that offers SEO, PPC, and content services for small and medium-sized businesses in Australia and worldwide.
