Search Engine Optimisation

We Guarantee our Professional Services and to Improve Business Objectives, Not Rankings

November 18, 2013

When it comes to improving your business’s online visibility and market presence, you may have heard that achieving better keyword rankings is what you need to do. However, while keywords are a factor in helping to increase things like traffic and conversion rates, keyword rankings on their own are not the whole answer to meeting your business objectives.

The problem with focusing simply on rankings

Taken in isolation, keyword rankings tend to provide a very narrow focus. For a start, relevant keyword rankings will differ to some extent for each individual based on their browsing habits, location, social connections, the device they are searching on, and other variable factors.

In addition, a simple keyword phrase entered into a search engine may bring up matches that have no relevance whatsoever to the user. Anyone can fill their site content with enough keywords to attempt to improve their rankings, while not providing the user with anything really useful.

An over-emphasis on rankings may also mean placing less focus on the quality of the site’s content. According to Google’s SEO starter guide, good content is likely to be the most important factor in influencing the visibility of your website in the search engine rankings. On the other hand, poor quality content is likely to adversely affect your business’s search rankings, which is no doubt the opposite of what you would like to see!

A wider perspective is required

At SEO for Small Business, we take a broader view of optimisation. We aim to improve your site’s visibility at the search engine level for a wide range of phrases (not just a few competitive ones), user intent and questions that are going to have relevance to the products and services you offer. This is particularly important given the recent changes to Google’s search algorithms that provide a greater focus on the meaning of the words entered, rather than just bringing up exact matches.

We also recognise that the aim of being in business is more than just making it to the top of the search engine rankings. As such, we want to help you reach your overall business objectives, rather than merely improving your keyword rankings.

In order for your website to meet your business objectives, it needs to be optimised in such a way that people really want to engage with you and do business with you, and so that you can improve your ROI.

We understand the importance of increasing brand awareness, building your business’s social community and engagement, optimising for conversions to leads, sales and sign ups, and enhancing the user experience to improve your site’s bounce rate and the amount of time users spend on it.

How we can help

As mentioned at the start, we guarantee our professional services, and to improve business objectives, not rankings alone.

Our SEO Business Packages include getting to know your business and its main objectives together with an understanding of your target market, their needs and wants.

The combination of our strategies are aimed at increasing targeted traffic to your site and improving the overall user experience, which leads to more conversions, helps you achieve your business’s overall aims, and improves your marketing ROI.

Discover how we can help with SEO

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By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers with over 23 years in the industry. With a Master of Digital Marketing degree and a Bachelor of Science (Computer Science) degree, he has tremendous knowledge and experience.

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“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

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