Once upon a time if your business wasn’t listed in the Yellow Pages, you might as well have not been in business. These days, if you don’t have a website, it’s pretty much the same. Even if you’ve relied on word-of-mouth referrals or a long-standing community reputation and been successful for generations, the business world is now a different place, and you need to think differently.
To state the obvious – the internet has changed our lives dramatically. If we want to know the answer to something, if we want to buy something, or research something, we turn to the internet. So much so, that ‘Googling’ has become a verb. More than 17 million Australians now own smartphones, and 86% of households are connected to the internet. Therefore, it’s imperative that your business can be easily sourced online.
What is SEO?
While most businesses have a web presence, very few do it well. Being ‘online’ and having a website devoted to who you are what you do is one thing, actually being searchable and reach-able are quite another.