If you own a website, you should be uploading blogs to it regularly. This includes all sites, not just information based ones but also sites that are for business, services or products. The reasons for this include improving your SEO, going up the Google ranking ladder, increasing traffic, widening your audience, cementing your professional authority within your industry and converting potential customers into real customers.
However, the work doesn’t end with you pressing publish on a blog post. The next steps are promoting it to make sure the blog actually gets read by the right audience. Here’s how:
Use your email database
This is probably the most important point within this entire article. Don’t underestimate the power of your email database to get your message across to the right people. Email has been proven to be one of the most effective ways to get people clicking on a blog post, so it should always appear on your blog marketing plans.
It makes sense that email should be one of the first ways to promote your latest blog …