SEO Audit

Why your website needs an SEO Audit

If your business has a website, then undoubtedly, you’re right across the importance of SEO which is all about setting your website up for success – getting to the premium position on page one of the Google rankings.

But did you know that SEO shouldn’t be a ‘set and forget’ position? Ideally, it’s important to conduct an SEO audit about every six-to-twelve months. When you’re a small business you don’t need to over-do it, but an audit is a good habit to get into on a regular basis because it keeps the website in top shape. It can however, be time consuming, although there are tools and tips and a variety of resources online that can help the process including automated software that will ‘crawl’ your site, conducting an SEO Audit in the process.

Why conduct an SEO Audit?

The nature of digital marketing, the cornerstone of which is your website, is dynamic and evolving. Your website is ‘live’ collateral. You’re constantly adding and updating to it. A regular SEO Audit will give you a good insight into your …

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Sydney Criminal Lawyers Team

Long Tail SEO Success: A Case Study

Sydney Criminal Lawyers is Australia’s leading and most awarded criminal law defence firm.

Seven years ago, they embarked on an SEO strategy that has since driven highly valuable traffic to their site.

This case study delves into how long tail keywords have worked in their favour.

If you discovered a way to attract 7,000% more visitors to your business website and increase your conversation rate by 700% (yes percent in both cases), by adding high quality and engaging blog content, how quickly would you take up that opportunity? It’s a level of change that could have quite an impact on turnover.

Our client, Sydney Criminal Lawyers has done exactly that over the past 7 years. The good news is that we have agreed to share the content strategy and results with our readers.

The long tail keyword strategy

Seven years ago, we decided to target long tail keyword phrases (and topics arising from these phrases) for the SCL website. These were long tail phrases and topic areas that were already bringing some traffic to the …

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Voice search

Voice search is on the rise. Is your small business ready?

If you give any child, say around the age of 10, a smartphone, their favourite function by far is the voice assistant. They love its ability to interact – to find and play songs, tell jokes, and provide directions.

But with technology moving the way it is, voice enabled technology isn’t child’s play any longer.

At this year’s Google I/O conference, Google CEO Sundar Pichai, unveiled a brand-new voice assistant, Google Duplex, that introduces a new way to carry out “real-world” tasks over the phone, like booking a beauty appointment or making reservations at a restaurant.

Sounds like the stuff of sci-fi films?  Well it’s not. It’s here and now. And this new level of artificial intelligence will soon permeate all of our technology – whether it’s ‘smart home’ devices like Amazon Echo or Google Home, as well as our laptops, desktops and cars.

What’s important to note about this new voice technology is that it’s not only getting better at recognising commands, it is becoming way more user-friendly by focusing on real life demands.

The …

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SEO Manager

Standing out from the crowd. What makes a good SEO Manager?

Once upon a time if your business wasn’t listed in the Yellow Pages, you might as well have not been in business. These days, if you don’t have a website, it’s pretty much the same. Even if you’ve relied on word-of-mouth referrals or a long-standing community reputation and been successful for generations, the business world is now a different place, and you need to think differently.

To state the obvious – the internet has changed our lives dramatically. If we want to know the answer to something, if we want to buy something, or research something, we turn to the internet. So much so, that ‘Googling’ has become a verb. More than 17 million Australians now own smartphones, and 86% of households are connected to the internet. Therefore, it’s imperative that your business can be easily sourced online.

What is SEO?

While most businesses have a web presence, very few do it well. Being ‘online’ and having a website devoted to who you are what you do is one thing, actually being searchable and reach-able are quite another.

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Google My Business

Google My Business for Small Businesses

Google is the ‘go-to’ for everything we want to know, from song lyrics to trivia questions, where to eat, where to stay – basically, all the things we use and buy, so it’s imperative that every business makes itself easily accessible to consumers using this search engine.

But with ever-changing back-end algorithms and ranking criteria and the proliferation of social media, it’s hard to know where to begin. So, we’ve devised a tutorial. Here’s everything you need to know about starting with your Google My Business (GMB). And the good news is that Google My Business has made it straightforward for small businesses to improve their online profiles and manage their online presence.

Why your Google My Business profile matters

The most recent statistics show that more than 60% of online searches are conducted through Google, which equates to more than five billion searches each day. What’s more: 30% are related to location and around 72% of consumers who conduct a local search visit a store nearby – within about 8 kilometres.  Around 28% of searches for something …

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Blogger outreach

Blogger Outreach: What Is It?

As human beings, we naturally have a desire to connect and interact with other real people, and in these days of automated everything, this is creating a shift towards what is known as P2P or people-to-people marketing. If you have products to sell, blogger outreach is one of the most useful forms of this type of marketing because it involves real people who have an online following discussing a product they’ve tried out. Given that research indicates people have greater trust in information from friends and fellow consumers rather than in information from brands or on television, bloggers who are trusted and have a good following can help promote your products very effectively.

How does blogger outreach work?

Blogger outreach is a form of influencer marketing. With this type of marketing, a blogger becomes a brand’s ‘influencer’ by trying out or reviewing products and writing about them in a natural and organic way that doesn’t sound like sales spiel – well as long as it’s done well that is!

Successful blogger outreach requires formulating a good match …

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Social media etiquette

Social media etiquette for small businesses

Almost every business out there these days understands the importance of having a social media presence. They have a Facebook page at minimum, and the savvier business owners have accounts with several other social platforms as well.

For those in the social media space, business owners need to know that the same social media etiquette that applies to individuals does not necessarily apply to business pages. Business accounts are held to a much higher standard in general and the public will give far less leeway for mistakes. Understanding online etiquette may just save your business from sending the wrong message out into the world and tarnishing your brand along with it.

Social media is constantly evolving and along with it, so are the ‘rules’. At the beginning it was pretty basic; don’t write or post anything on the internet that you wouldn’t want your own grandma to read. What this means, is that no one knows just how far or wide things on the internet might travel, so you have to be prepared for anyone to be reading what you …

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Promoting content

You have a blog to post; now what?

If you own a website, you should be uploading blogs to it regularly. This includes all sites, not just information based ones but also sites that are for business, services or products. The reasons for this include improving your SEO, going up the Google ranking ladder, increasing traffic, widening your audience, cementing your professional authority within your industry and converting potential customers into real customers.

However, the work doesn’t end with you pressing publish on a blog post. The next steps are promoting it to make sure the blog actually gets read by the right audience. Here’s how:

Use your email database

This is probably the most important point within this entire article. Don’t underestimate the power of your email database to get your message across to the right people. Email has been proven to be one of the most effective ways to get people clicking on a blog post, so it should always appear on your blog marketing plans.

It makes sense that email should be one of the first ways to promote your latest blog …

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How to keep your small business running over the holidays

How to keep your small business running over the holidays

As the owner of a small business, you’ve probably found that you can’t seem to take holidays too often – if at all. Business must go on and you don’t want to spend years building your business up only to have it fall apart while you take a holiday.

However, with the right forward planning, a bit of automation and some trusted staff members, it is entirely possible for you to take a holiday while your company carries on with business as usual.

Automate as much as possible

The best thing you can do to give yourself a break these holidays is to automate as much of your business as possible. By automating things, you not only take the work load off your plate, but you will set your business up to look like there is still a team of staff sitting in the office … even when they are all at the beach!

Social media is a great area to automate over the holiday period. Everyone knows how important social media is for marketing a small business, so taking …

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Information on your website

Information on your website: are you giving away too much for free?

Your website is a very important component of your business, even if you are running a bricks and mortar shop. The website can be the first place your potential customers find you, and where you can begin to engage with them. By putting information on your website, you are making it easier for them to find you as well as discover what your business is all about. But how much information is too much? If you give it all away for free on your site, won’t that stop people from becoming paying customers? Not at all. In fact, it can help attract even more customers.

Trust is an important part of doing business, even more so today than ever before. People have choices now. They no longer have to buy their products from Joe Bloggs down the road. With the internet, they can buy anything from anywhere around the world. So how do they decide who they should buy from? Or who to do business with? Usually, it comes down to the person or business they feel …

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