Search Engine Optimisation (SEO)
SEO shouldn’t be a mystery. We’re here to help you devise and implement the right SEO strategies for your business.
SEO Campaign Types
Effective SEO Services!
What is SEO?
Search Engine Optimisation (SEO) is the science of improving the search engine visibility of your website directly to your target market.
This results in more traffic to your site leading to conversion.
This is the ultimate goal of every website.
With the right strategies and an ongoing commitment to the content and user experience of your site, your business can consistently rank highly.
How can our SEO services help your business?
Ultimately the goal of our SEO campaigns is to increase your website visibility within all the major search engines, leading to higher traffic and conversion rates to generate higher quality leads that transfer into sales for your business.
This is done by identifying keyword phrases that people will use when searching for your business, or businesses like yours. Then we aim to ensure that your business turns up in the results every time, improving its ranking over time.
We offer SEO campaigns for all business types including:
- SEO for Small and Medium-Sized Businesses
- SEO for Local Businesses
- SEO for Online Stores
- SEO for Startups
- SEO for Law Firms
- SEO for Large Enterprises & Brands
- SEO for Agencies
Why choose us?
Our team stays up to date with all of the search engine ranking and algorithm changes and makes recommendations to our clients as needed.
SEO campaigns for your business website need not be out of reach, nor confusing.
We offer customised monthly campaigns designed to meet the needs of small and medium-sized Australian businesses.
We also offer ‘once-off’ tailored solutions, which can be the best option for example, if you have a specific SEO goal.
Our team is all locally-based and experts in their respective fields with a minimum of five years’ experience.
We don’t have lock-in contracts. We work with our clients to run a specific once-off campaign, or on a month-by-month basis.
Why? Well, frankly, we need to be good enough to keep you coming back.
We’re more than happy to talk through what you need and help you decide what’s right for your business.
Discover how we can help with SEO
Free competitor analysis
Wondering how you stack up against your major competitors? We can conduct a free SEO analysis and report to help you understand what improvements you can make and to help you understand potential opportunities.
Monthly SEO campaign or a ‘once-off’ solution
You can choose an ongoing and customised monthly campaign or talk to us about your individual goals and we’ll tailor a ‘once-off’ solution for you.
If you’re not sure what you need, give us a call and we can make some recommendations.
The difference between our monthly campaigns is simply the amount of time we can have each month to optimise your site. The more time we have, the more we can do!
Every site is unique. With your competitors making site changes daily and with Google making up to 10 algorithm changes per day, it is impossible to offer a ‘one-size fits all’ package.
For these reasons, we build customised campaigns around your specific site needs and re-visit every couple of weeks, and update the strategy as needed.
Whether you have a limited budget, operate in a niche industry, or are in a market with a lot of competitors, we can help you to boost your SEO and get real results.
SEO Campaigns & Services
Unlimited Keywords, No Contracts, Top Results!
Our customised monthly SEO campaigns range from 3-20+ hours per month.
How much SEO you do with us depends on a few things such as your budget and whether you are in a niche or highly competitive industry. We recommend 3-5 hours per month if you have a limited budget or are in a niche industry, up to 10 hours for medium-level competition, up to 15 hours for high-level competition, and 20+ hours per month for very high competition. The more time we have, the more we can do, and the quicker we can normally achieve results.
There is no ‘one-size fits all’ campaign, though a typical monthly SEO campaign can include selected deliverables from the following depending on your specific site needs, business and industry type, your competitors, and the results of your site’s SEO analysis/audit.
Once off SEO Setup:
- Site and Competitor Analysis
- Keyword Research
- Google Analytics Setup or Analysis
- Google Search Console & Bing Webmaster Tools Setup or Analysis
- Google Business Profile & Bing Places Setup or Analysis
- Links Analysis
- Full Citation Audit
- Social Accounts Setup or Analysis
- Content Calendar Setup
- Customised Reporting Setup
Monthly deliverables after the initial set up:
Priority SEO activities as determined by the Site and Competitor Analysis. These activities can include:
- Information Architecture
- Technical SEO
- On-page SEO
- Internal & External Linking
- Ongoing Keyword Analysis
- Content Strategy
- Topic Generation for blogs and articles and a set number of high quality and optimised 800-word blogs/articles for your site, plus distribution
- Monitoring of Google Analytics and Google Search Console / Bing Webmaster Tools
- Local Directory Submissions
- Local Citations
- Other Off-page SEO (PR & Link Building)
- Other Advanced SEO activities
- Conversion Rate Optimisation
- Comprehensive Reporting
Please note: There is an additional one-time fee for set up (from 9+ hours). If a developer or designer is required at any time, this will be quoted separately. After set up, all monthly campaigns are charged at the fee quoted to you for the campaign you choose.
Effective SEO campaigns for small and medium-sized businesses across Australia.
More info:SEO for SMB's >
Local campaigns to increase the search engine visibility of your site for local searches.
More info:Local SEO >
Customised SEO Campaigns for Every Major Shopping Platform.
More info:Ecommerce SEO >
Specialist SEO campaigns for Australian Startups.
More info:Startup SEO >
We offer proven SEO solutions for lawyers and law firms across Australia.
More info:Lawyer & Law Firm SEO >
SEO for Enterprises and Brands that makes an impact on your bottom line.
More info:Enterprise SEO >
Offer your clients White Label SEO & Digital Marketing services they can trust.
More info:White Label SEO >
Analysis of your website against one competitor to reveal areas in which you can improve.
Determine the keyword phrases you need to target.
Setup and optimisation of your Google Analytics account.
Setup and optimisation of your Google Search Console and Bing Webmaster Tools.
Setup and optimisation of your Google Business Profile and Bing Places listing.
Determine the actions you need to take to increase the visibility of your site at the search engines.
Campaigns to increase the authority of your website leading to higher search engine visibility.
High quality and optimised articles for your Blog. Includes long tail keyword analysis, publishing, and content marketing.
Month-to-month management of your Public Relations for SEO and Media.
Our once-off SEO Includes:
- Keyword research
- SEO site and competitor analysis
- Google Analytics setup and/or analysis
- Google Search Console & Bing Webmaster Tools setup and/or analysis
- Google Business Profile & Bing Places setup and/or analysis
- Metadata (title tag and meta description) recommendations for 6 main pages of your site
Case Studies: Search Engine Optimisation (SEO)
To say that retail shopping is exploding online is an understatement. During the pandemic, experts predicted that the…Read More >
The Covid-19 pandemic has had a significant impact on hundreds of thousands of small businesses across Australia, but…Read More >
SEO for Small Business Australia is a specialist when it comes to assisting legal firms to achieve good…Read More >
How the team at SEO for Small Business Australia helped a niche market micro-business gain a strong presence…Read More >
Successful Brand Building and Increased Sales in a Short Time Frame: A Case Study on The Smile Boutique
When The Smile Boutique began working with SEO for Small Business Australia in mid-2020, their goal was two-fold:…Read More >
When The Optical Co engaged SEO for Small Business Australia, the company’s objective was to improve its Search…Read More >
Learn About SEO
As part of their 2021 Careers Guide, the University of NSW Marketing Society interviewed our Director Bill Vasiliadis…Read More >
If you give any child, say around the age of 12, a smartphone, their favourite function by far…Read More >
Once upon a time if your business wasn’t listed in the Yellow Pages, you might as well have…Read More >
“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”Sherleen Chand, Criminal Lawyers Sydney
“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”Katie McGovern, Patricia Holdings
“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”Murray Roach, Billabong Spas
“Bill has been a great in getting our SEO set up and running for our meditation business.”Mairead Ball, Bondi Meditation Centre
“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”Nancy Wang, RivetLab Pty Ltd
“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”Ted Neaves, Shoalhaven Lawyers
“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”Andrw Harvey, The Optical Co
“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”Robin Wickens, Sheepskin Tailors
“Great service with great results, highly recommend.”Marnie Fawns, Tri to Swim
“Bill has been great to work with and has provided good results.”Brian Scales, Glen Erin at Lancefield
“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”Graham Budinger, Signal Advantage
“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”Lyn Fisher, Moss Furniture
“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”Jordy Fabian, Organised Simplicity