Are you struggling to produce the amount of content you need or find high quality web copywriters? A decade ago newspapers advertisements, letterbox flyers and printed brochures were the marketing staples for many businesses. Now we have websites, blogs, SEO, social media platforms, eBooks, eNewsletters and apps to contend with. According to research published by the Content Marketing Institute, Australian marketers spend 25% of their budget on content marketing and most marketers intend to increase that in the year ahead. In an era where such a large part of marketing has become ‘content marketing’ it can be difficult for the small or medium business to internally produce the amount of content they need.
If your business falls into that category, the content creators at Article Writers Australia may be able to help you. They specialise in creating high quality web copy for business.
Affordable content for small business
If you’re a micro or small business owner who can’t yet afford to outsource all of your content and social media requirements, or you don’t want to be tied into an ongoing monthly arrangement, you can order your articles on an as-needed basis and have them delivered to your email within 7-9 days.
Comprehensive help for medium enterprises
For the medium sized enterprise that needs to work to a content plan and ensure consistency and continuity, ongoing monthly content arrangements are often the preferred option. There are no one-size-fits-all package deals: someone from Article Writers Australia will speak with you about your content requirements and service delivery preferences, and then tailor a package designed to fulfil your needs.
How much can you outsource?
As much as you need to! The team at AWA is happy to help whether you already have a content system in place and simply need the written content, or you need a provider who can plan, organise and deliver your content across multiple platforms. Services include:
- Blog posts
- Press Releases
- Status updates & Tweets
- Content strategies & plans
- Topic idea generation
- Preparation of editorial calendars
- Post-approval content uploading
- Platform set up
- SEO keyword research
The content team
With a team of 20 or so well educated and experienced writers, and a dedicated editor who checks all outgoing work, you won’t have to worry about quality. Currently, AWA has writers with degrees in law, commerce, business, health sciences, journalism, communications, and music to name a few. They’ve written on numerous topics since the business opened in 2009 – from pet care to psychotherapy and from soccer to strippers. Director Leonie Seysan says that by far the most popular topic during that time has been insurance – she estimates that they’ve written over 20,000 articles on the topic for Australian and US clients.
As you may have guessed, the business is based right here in Australia. While writers work from home in NSW, VIC, SA, TAS and WA, the business admin is located in Castle Hill, NSW. You can get in touch with them by phone, email or through the contact form on their website.
Happy writers, happy clients
Leonie has a simple philosophy: hiring only the best writers, ensuring they’re adequately rewarded, and maintaining quality control adds up to happy clients. And happy clients = referrals. (Who said writers are lousy at mathematics?)
Quality is vital
While it’s possible to source cheap content off-shore, for the serious business enterprise of any size, quality and up-to-date content should always be the priority. Google frequently update their algorithms to detect inferior content and there are more updates planned for this year. While they’re known for keeping the details of these updates under wraps, Google representative Matt Cutts recently advised site owners that if their focus was firmly on high quality content they shouldn’t have cause to worry about the algorithm changes coming in 2013.
Get some help for free!
If you are concerned with the quality or freshness of your website content, consider taking advantage of the free content report offered by Article Writers Australia to work out what you need to do. A content writer will analyse your site content for quality, ability to engage readers, visual presentation of the text and more, and give you free tips on how you might be able to improve it.
Visit the Article Writers Australia website (www.articlewriters.com.au) for further information.