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Fitness Fashion from Ryderwear

June 17, 2013

Fitness is a multi-billion dollar industry in Australia and around the world. While personal trainers were unheard of not so long ago, and gyms were once only the domain of boxers, our fitness-minded community is today responsible for the growth of an entire new sector. Australia’s Ryderwear is a great example of how to make a mark in a booming industry. Just as becoming fit and healthy requires determination and drive, so too it takes a lot for small businesses in the fitness industry to survive and thrive.

So what is Ryderwear?

Ryderwear is an Australian company that specialises in fashion for gym junkies, athletes and bodybuilders. It’s fashion for the fit – and those on their way. The ranges of clothes and accessories for both men and women are designed to make you feel good, and look fantastic while you work out. It’s about showing off the great body that you’ve worked so hard to acquire, and being comfortable while you do it. And when your workout is over, the company’s focus on street wear means that you can step out of the gym looking just as great.

What makes it different from other gym gear companies?

Plenty of gym gear companies don’t place much of an emphasis on design. That’s where Ryderwear stands out. Ryderwear blends street style with quality, comfort and practicality. The focus is on fashion for fitness fanatics – fashion that shows off the physique, no matter the size. For guys, it might be tops, pants or hoodies that look just as funky on the street as they do in the gym. For girls, it’s body-hugging tops, shorts and leggings that emphasise a great body, and are designed to make you look great and feel confident. Compression wear is also available, for the serious athlete.

High tech for high performance

Ryderwear was created for serious fitness enthusiasts and professionals. That includes gym goers, bodybuilders, professional athletes and instructors. Working out means getting hot and sweaty, and gym goers and athletes need clothes that will breathe and stay comfortable during high-intensity activity. Ryderwear gear is created using cutting-edge fabrics that draw moisture away from the skin, so that you stay comfortable for as long as you exercise.

The company

According to the company, the Ryderwear brand is all about fitness plus fashion.

Ryderwear was founded in Australia in 2009. Today, with a head office in South Australia, the company sells both Australia-wide and internationally, online and via a range of stockists. In Australia, all orders are delivered via Express Post.

Fitness for all Australians

Fitness is crucial to good health. The Federal Government’s Physical Activity Guidelines for Adults recommends at least 30 minutes of moderate-intensity physical activity daily, and regular, vigorous activity for extra health and fitness. It also suggests that activity and movement be viewed as not a hindrance, but an opportunity. That’s great advice.

Ryderwear ( is ideal clothing for those that have embraced physical fitness, whether you are a regular gym goer, professional athlete, or just looking to improve your current levels of fitness. Everyone can benefit from high quality, high performance fitness fashion.

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By SEO for Small Business Australia

SEO for Small Business Australia is a leading digital marketing agency based in Sydney offering SEO, PPC, and Content Services for Small and Medium-Sized Business in Australia.

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