Search Engine Optimisation, Social Media

How Social Media is Changing SEO

January 8, 2014

Have you been hearing rumblings and whisperings that social media is ‘killing off’ SEO, and that in the not-too-distant future SEO will be totally redundant and irrelevant? If so, read on – in this article we look at the real effect of social media on SEO as it stands now, and speculate on what the future of SEO might look like.

How social media is impacting SEO now

  • User behaviour changes – internet users no longer just get information by entering terms and words into a search engine box. They also share information, links, reviews, news stories and other web content though social media. And when your trusted friends recommend a brand or product, you are probably more likely to take a look yourself!
  • Social signals – while at one time links were considered the main determination of how reliable and trustworthy a website was, these days social signals – likes, tweets, shares, +1s, and so on – have also become part of the mix. While it’s difficult to determine the direct effect of social signals on rankings, they can certainly be vitally important to your site’s SEO performance by improving brand awareness, and helping to drive more traffic to your site.
  • Personalised searches – Google is personalising searches through its private search option, and this means that social and internet search results are being tied together. For instance if you are logged into a Google account and have enabled private search, you are likely to get back some page results that have been ranked highly by the friends you have in your Google+ circles.
  • Google+ Authorship – use of this option is changing the way pages are indexed on Google. Google+ Authorship-linked content is indexed more quickly than other content giving it a priority over other pages. In addition, the results may include the author’s image – a feature that has been shown to increase click rates.
  • Viral content – or content that spreads very rapidly on social media sites. It’s important to note that no content ‘goes viral’ unless it has a strong impact on people’s emotions, and is enthusiastically shared through social platforms.
  • Social media links on websites – these links enable visitors to a website to view or join a social community where they can see what others are saying, comment, ask questions and so forth. Social media pages help to display a ‘human’ interactive side to a commercial operation. It also beats ringing up a business and waiting on the line for half an hour to get an answer to a query!

How social media may impact SEO in the future

While none of us has a crystal ball, the way things are travelling now gives an indication of how social media is changing SEO, and what the future will look like.

Most likely, social signals and citations will have more and more influence on search results, maybe even having more effect on rankings than they currently do. Recommendations and reviews by friends are also likely to be integrated to a greater degree into search results. In addition, the rapid increase of mobile device use for social interacting means that information will be shared in smaller bite-size chunks than previously. Most of these trends are already happening, and it appears they are not slowing down at this point in time!

However these trends do not make SEO redundant. SEO will continue into the future, but will evolve and adapt to its environment – in fact SEO is already becoming more sophisticated and providing better quality and more relevant results to user queries. Social media is adding value to SEO, rather than taking over from it. This emphasises the importance of taking advantage of the current changes and trends in order to make your site more visible on the internet, and to attract more traffic.

Discover how we can help with Social Media and SEO

Enquire Now
By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers, having up to 25 years of experience in the industry. With a Master of Digital Marketing degree and a Bachelor of Computer Science degree, he has tremendous knowledge and experience.

Related Articles

View All Articles

“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

Check Out Our SEO Services

Read More >
Reviewing SEO Analysis

Get An SEO Competitor Analysis Report

Read More >