Your website is one of your most important marketing tools, no matter what business you are in. It is out there working for your business 24 hours a day, 7 days a week. Getting your name out there, advertising your services and selling your products.
That is why it is so important to have a website that functions the best it can, and one that stays relevant and up-to-date.
One way of ensuring your website is always fresh and relevant is by updating the content on a regular basis. There are many reasons why you need to take the time to do this.
Here are the top four:
It’s important for your business that your website can be found via search engines. A way to improve your chances of being found is by having your content refreshed often.
When you update your website, the search engines will take notice and will revise your site ranking. If you leave your website alone, the search engines will assume it is dormant and will start skipping your site …