Have you considered the SEO impact of page speed on your website? In 2010, Matt Cutts at Google announced that page load speed was set to become a factor in search rankings. At the same time, he told people not to panic, pointing out that page speeds would be of fairly low SEO impact when compared with other signals such as quality, relevance, reputation, and so on.
As it stands today, it is definitely worth putting some serious thought into how fast your pages load when developing your website, not only for SEO purposes, but also to provide users with a better experience and reduce the risk that they will bounce off and go elsewhere.
How Google measures page speed
There are various ways Google measures the load speed of web pages, including how long it takes for the return of the first byte of data, known as the TTFB (Time To First Byte), and also what is known as the Critical Render Path (CRP).
However technicalities aside, the actual experience of users is also taken into account. For instance, …