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Small Business, Big Local Online Presence: A Case Study on Shoalhaven Lawyers

June 3, 2021

SEO for Small Business Australia is a specialist when it comes to assisting legal firms to achieve good SEO results. The team understands the challenges and opportunities unique to this highly competitive industry. This is the success story of a small law firm with a big local online presence.

A small but growing law firm has achieved a big local online presence after partnering with SEO for Small Business Australia.

Shoalhaven Lawyers is a small law firm based on the south coast of New South Wales headed up by Principal Ted Neaves. The firm practices criminal law, family law, traffic law, personal injury, and compensation as well as employment law.

The backstory

While word of mouth and local advertising are mainstay sources of new business, Ted Neaves invested in a business website so that it would provide 24/7 information for clients and prospective clients about the firm’s expertise as well as how the justice system works and what clients can expect. He also realised that the website is an important marketing and business development tool for setting his firm apart from its competitors and attracting new clients.

“Most people who come to us have never had a legal issue to deal with before, and so they’re not familiar with the way the process works. We wanted to provide a website that would answer their questions, provide some information about circumstances that might be similar to their own, and give them comfort about what’s involved when cases go to court.”

The strategy and results so far

SEO for Small Business Australia’s brief was to build brand presence, define the target market and drive more leads to the site.

The strategy involved:

  • On-page optimisation focussing on localised content and keywords
  • Content strategy around local cases and related services
  • Strong emphasis on success cases and reviews
  • Google My Business visibility for various local office locations
  • Off-page strategy including high profile local sites and publishers

Over a 12-month period, this has resulted in quality and consistent results for the firm.

  • Organic traffic has increased by 191%
  • Organic conversions have increased by by 122%
  • Strong visibility on Google for local searches

As a result of the SEO work, Ted Neave’s personal profile has also increased throughout the local community, an important factor in providing the credibility and expertise that the firm wants to promote to prospective clients.

“I chose SEO for Small Business Australia upon recommendation, says Ted Neaves.

“Bill had produced great results for another law firm I know of and have a solid reputation, particularly for specialist law firm SEO services. The legal industry can be highly competitive so I wanted to work with SEO experts with a proven track record.

“But the real benefit to me because we were just starting up, with a limited budget at the time,  was the fact that the service was scalable – the services have grown in line and in pace with our business. We have a steady flow of traffic and leads to the site, but we’re not overwhelmed, turning clients away, and the leads we have are consistently good quality.”

“Because we work exclusively in the small business space, we understand the importance of offering scalable services,” explains Bill Vasiliadis. “We don’t have ‘lock-in’ contracts either… because we are a small business ourselves, we understand the ebb and flow of business, the growing pains…So we don’t just dictate a plan and enforce it into place, … This is something all of our clients really value.”

Testimonial from Shoalhaven Lawyers

I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis. ~ Ted Neaves @ Shoalhaven Lawyers

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By SEO for Small Business Australia

SEO for Small Business Australia is a leading digital marketing agency based in Sydney that offers SEO, PPC, and content services for small and medium-sized businesses in Australia and worldwide.

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“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

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