Case Studies, Law Firm SEO, Local SEO, Search Engine Optimisation, SEO for SMBs

Small Business, Big Local Online Presence: A Case Study on Shoalhaven Lawyers

June 3, 2021

SEO for Small Business Australia is a specialist when it comes to assisting legal firms to achieve good SEO results. The team understands the challenges and opportunities unique to this highly competitive industry. This is the success story of a small law firm with a big local online presence.

A small but growing law firm has achieved a big local online presence after partnering with SEO for Small Business Australia.

Shoalhaven Lawyers is a small law firm based on the south coast of New South Wales headed up by Principal Ted Neaves. The firm practices criminal law, family law, traffic law, personal injury, and compensation as well as employment law.

The backstory

While word of mouth and local advertising are mainstay sources of new business, Ted Neaves invested in a business website so that it would provide 24/7 information for clients and prospective clients about the firm’s expertise as well as how the justice system works and what clients can expect. He also realised that the website is an important marketing and business development tool for setting his firm apart from its competitors and attracting new clients.

“Most people who come to us have never had a legal issue to deal with before, and so they’re not familiar with the way the process works. We wanted to provide a website that would answer their questions, provide some information about circumstances that might be similar to their own, and give them comfort about what’s involved when cases go to court.”

The strategy and results so far

SEO for Small Business Australia’s brief was to build brand presence, define the target market and drive more leads to the site.

The strategy involved:

  • On-page optimisation focussing on localised content and keywords
  • Content strategy around local cases and related services
  • Strong emphasis on success cases and reviews
  • Google My Business visibility for various local office locations
  • Off-page strategy including high profile local sites and publishers

Over a 12-month period, this has resulted in quality and consistent results for the firm.

  • Organic traffic has increased by 191%
  • Organic conversions have increased by by 122%
  • Strong visibility on Google for local searches

As a result of the SEO work, Ted Neave’s personal profile has also increased throughout the local community, an important factor in providing the credibility and expertise that the firm wants to promote to prospective clients.

“I chose SEO for Small Business Australia upon recommendation, says Ted Neaves.

“Bill had produced great results for another law firm I know of and have a solid reputation, particularly for specialist law firm SEO services. The legal industry can be highly competitive so I wanted to work with SEO experts with a proven track record.

“But the real benefit to me because we were just starting up, with a limited budget at the time,  was the fact that the service was scalable – the services have grown in line and in pace with our business. We have a steady flow of traffic and leads to the site, but we’re not overwhelmed, turning clients away, and the leads we have are consistently good quality.”

“Because we work exclusively in the small business space, we understand the importance of offering scalable services,” explains Bill Vasiliadis. “We don’t have ‘lock-in’ contracts either… because we are a small business ourselves, we understand the ebb and flow of business, the growing pains…So we don’t just dictate a plan and enforce it into place, … This is something all of our clients really value.”

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By SEO for Small Business Australia

SEO for Small Business Australia is a leading digital marketing agency based in Sydney offering SEO, PPC, and Content Services for Small and Medium-Sized Business in Australia.

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