Search Engine Optimisation, SEO for SMBs

Small Business SEO Services; How to get it Right from the Start

June 26, 2013

As the owner of a new small business, you probably don’t have a huge online marketing budget. You will likely understand the importance of having a website, but search engine optimisation (SEO) may not be at the top of your priority list.

Although spending money on SEO may seem unnecessary when you are just getting started, without it, you may not get the leads you want from your website, and your business can suffer as a result. Fortunately there are affordable small business SEO services available, and these can make the difference between your business hitting the ground running, or stalling.

Here are a few SEO points you might want to consider if you are in the process of setting up a new business, or revamping your online strategy for a current one. If you can take SEO into consideration during the early stages, you can help avoid headaches further on.

Understand why SEO is important

Although you don’t need to become an SEO expert when you start your small business, having an understanding of the basic principles of SEO and why it is useful can help. The purpose of SEO is to attract visitors to your website through online search engines such as Google.

Having a website that is visible when internet users type in relevant terms to a search engine means that potential customers will find your site. If your site doesn’t come up in the listings, or if it is ranked low on the page results, it’s likely that you will be missing out on business. The whole point of creating a website is to gain exposure to your business, but if nobody sees it, it may as well not be there.

Choose your keywords

Keywords are specific words and phrases that can help search engines classify your website and allow internet users to find you more easily. To be effective, your keywords need to match the phrases that a potential customer might type in to a search engine when they are searching for a business like yours. The keywords should be added in to the content of the site, along with the page tags and meta descriptions. If you can identify your keywords before the site is built, it will be easier to make sure they are being used from the start, which is easier than having to go back and insert them into the code or the content at a later date.

Measure your traffic

Once you have your website up and running, it is important that you monitor who is visiting you, how they are finding you, and where on your site they are spending time.

Keeping track of your traffic can allow you to see what pages are the most popular, which keywords your customers are using to find your site, and a host of other useful information, which can help you manage and adjust your SEO strategy wherever necessary.

Find a professional to help

Once you have decided on the basics of your site, you may want to enlist the help of a professional small business SEO service to help increase your website traffic right from the start. SEO is an ongoing process, which needs to be refined to keep up with technological developments and changes in the way users access the internet and search for businesses. The right professional SEO service can help you expand your business, and ensure it keeps growing into the future.

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By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers, having up to 25 years of experience in the industry. With a Master of Digital Marketing degree and a Bachelor of Computer Science degree, he has tremendous knowledge and experience.

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“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

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