Search Engine Optimisation, SEO for SMBs

The Benefits of SEO Services for Your Business

November 25, 2013

These days, when people are looking for a business or service, they are more likely to do an internet search than they are to look in the phone book. This means that if you own a small or medium-sized business, and you don’t have a website, you are really missing out on a great marketing opportunity.

However, it’s not enough to just set up a website, and call it job done. Your website needs to be informative, useful, well designed and to have quality content in order to be most effective. In addition, it’s no use having the most awesome-looking website in the world if no one actually knows about it, or if it has minimal visibility for internet search and doesn’t get noticed.

This is where SEO comes in. Good SEO services are a vital part of your business marketing strategy. If managed well, SEO should increase your business’s ROI, without costing a fortune.

What is SEO?

Basically stated, Search Engine Optimisation, most usually known as SEO, is a process that is designed to make a site more visible on the net via search engines. And with a number of factors involved in website visibility – including site quality and relevance, keywords, social signals and the number and quality of inbound or back links – it’s important to get top quality professional SEO services to optimise your site for the internet.

So what are the features of good SEO services?

Quality SEO services will:

  1. Do more than merely hone in on the use of keywords, including looking at improving the quality and usability of your website. This in turn should lead to an increase in social signals and inbound links to your site, and provide it with improved visibility naturally.
  2. Work towards increasing targeted visitors to your site and providing them with a better online user experience – through quality content and tailoring of your site’s landing pages.
  3. Assist you in increasing awareness of your brand and in improving your conversion rate.
  4. Use ‘White Hat’ techniques in developing SEO. These are ethical techniques that improve your site’s usability through quality, interesting content, and by avoiding unethical cheap tricks such as keyword stuffing and link schemes designed to artificially push up the site’s ranking.

Ultimately, a good SEO service provider will be focused on helping your achieve your business goals and objectives. They will also keep up-to-date with the latest search engine algorithms and other developments, and keep you informed as well.

Ideally, foundational SEO should be done at the same time as your website is developed, and not just tacked on afterwards. However it’s also vital to continually update your site with fresh, relevant content, through blog posts, articles and other updates and to continuously optimise your site for maximum return on investment.

Don’t waste this marketing opportunity!

It’s important to be aware that if you do not work at optimising your website, Google and other search engines are unlikely to rank it well, meaning less people will realise you exist. Your website really is one of your business’s most powerful marketing tools – make sure to utilise its potential by optimising it through proven quality SEO techniques.

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By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers, having up to 25 years of experience in the industry. With a Master of Digital Marketing degree and a Bachelor of Computer Science degree, he has tremendous knowledge and experience.

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“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

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