Content, Content Writing, Search Engine Optimisation

What Site Authority is and How to Achieve it

February 19, 2016

As our title suggests, in this post we will take a look at ‘site authority’ – what it means to search engines, how to achieve it and what you can do if your authority content is plagiarised.

What exactly is meant by site authority?

Google describes a number of features that describe an authority site. These include:

  • It provides trustworthy, factual information that is well-written.
  • The content author has expertise on the written subject and / or knows about the topic in depth.
  • The site content is original.
  • Site content is geared towards its audience and not written solely or mostly for ranking purposes.
  • The site is a recognised authority on its topic.

More information on what constitutes site quality can be found here.

Achieving site authority

From Google’s point of view, achieving site quality and authority involves focussing on providing the best possible user experience possible, rather than becoming fixated on their latest algorithmic signals. This is because the search function is not an exact science, and any attempts to manipulate content in order to improve rankings is likely to backfire.

So to create an authority site from Google’s point of view really involves focussing on quality and credibility, and providing information that is useful and interesting for your audience.

What if site content is stolen?

While Google has for some time now favoured authority sites, what occurs when someone pinches that content and claims it as their own is another story! And it appears that in some cases, Google’s Panda algorithm updates may have inadvertently penalised the innocent along with the guilty.

In cases where true authority sites have had their content plagiarised, site owners have sometimes found their search traffic seriously flagging due to the duplication of the content – a search engine no-no. It can be even worse if the content thief claims the content as their own!

At least that has been the case until quite recently. It seems the latest Panda updates may be getting things the right way up when it comes to authority content, as site owners do not appear to be suffering from the same falls in search traffic as previously.  It’s also possible that Google came to the understanding that Authorship – like all other SEO tools – was used for quick SEO gains by unscrupulous operators, and that they really need to look deeper in order to find which sites have true authority and credibility.

In any case copyright is always an issue to keep in mind when it comes to any created work. While we don’t want to encourage paranoia, it’s good to be vigilant and to do regular searches or checks using copyright software to ensure your content is not being plagiarised. And if you are really serious and concerned about copyright, you should consider putting the copyright symbol on your site’s pages.

It’s also important if you do give permission for others to use your content, that it contains a backlink to your site to inform search engines of its origin.

What to do if your content is duplicated

If your content is plagiarised, you could always take it as a bit of a compliment! It could show that it is good enough for someone to think it’s worth duplicating in the first place. However that doesn’t really help you commercially – so you really need a plan of action:

  • Start by contacting the site owner by email, and politely informing them of the duplicate content and the fact that you are the copyright owner. Ask them to remove it. Keep it friendly at this stage.
  • If there is no response consider sending them an old-fashioned snail-mail letter. If there is no response or action from this it might be time to contact your lawyer about sending legal correspondence.
  • If none of the above yields results, it’s time to bring in the Big Guns, by way of Google’s ‘copyright infringement form’, to inform Google that you want the duplicate content removed.

So as well as creating content with credibility and authority, make sure you take steps to protect it, and to act promptly if you find that plagiarism has occurred.

Discover how we can help with Content

Enquire Now
By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is one of Australia’s leading digital marketers with over 23 years in the industry. With a Master of Digital Marketing degree and a Bachelor of Science (Computer Science) degree, he has tremendous knowledge and experience.

Related Articles

View All Articles

“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

Check Out Our SEO Services

Read More >
Reviewing SEO Analysis

Get Your Free SEO Analysis

Read More >