SMB Showcase

When Size Isn’t Everything; Retail Design in Melbourne

October 23, 2013

Do you have a small retail space you are looking to transform? Even the tiniest spaces can be made to look inviting and appealing with a bit of creative retail design. Melbourne is known for its quirky shops and cafés, which proves that size does not need to be a barrier when it comes to sales appeal and enticing customers in to your store.


When it comes to designing your retail premises, you will need to be strategic if space is limited. Practical concerns include getting the maximum amount of display space while allowing customers room to move freely around the store without feeling claustrophobic. You will also want to consider what type of atmosphere you want to create in your store, and how you will do that.

You may have a limited budget, or restrictions on how much remodelling you can do. Fortunately there are a number of different things you can do to help create a feeling of space and encapsulate your business brand without having to undertake major renovations.


Windows and mirrors can create a bright, appealing and fresh-looking environment. Alternatively, if you are looking for a more intimate, cosy ambience you can choose low-level mood lighting. Mirrors can open up a small space and create the illusion of size. If you have a shop which is divided into several rooms, it may be worth considering opening up the space by cutting window spaces into the walls if you can.

Wall covering and paint

A feature wall can be eye-catching and make a small space look larger. If you want to add something different, you could try textured wallpaper or wall coverings. Sticking to lighter or more neutral colours for the rest of the walls can help the room appear light and spacious.

Bookcases and display stands

In a small space, you may need to maximise display areas by displaying items vertically. This also helps to draw customers’ eyes upwards, and can be very visually appealing. Bookcases can be used to divide rooms and create sections as well as allow you to display a number of items at one time. You could also hang shelving at different levels.

Avoiding clutter

One of the dangers with retail design in a small space is the possibility that your shop will look cluttered. This can be minimised by using neutral colours for furniture and display stands. Make sure your merchandise is spaced reasonably well apart so that it doesn’t look like it is all crammed in to one spot.

You want your retail space to be appealing and memorable, and fit your branding, so it is important that you get the right design. The same design strategies that may work for larger chain stores are unlikely to work in a small retail space, but a small space doesn’t have to mean boring or cluttered. With a bit of creativity you can enjoy making your small space uniquely yours with retail design in Melbourne that will dazzle your customers.

Have any questions about this article?

Contact Us
By SEO for Small Business Australia

By SEO for Small Business Australia

SEO for Small Business Australia is a leading digital marketing agency based in Sydney offering SEO, PPC, and Content Services for Small and Medium-Sized Business in Australia.

Related Articles

View All Articles

“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

Check Out Our SEO Services

Read More >
Reviewing SEO Analysis

Get Your Free SEO Analysis

Read More >