Search Engine Optimisation, SEO for SMBs

Will Your Business Fail Due To Poor SEO?

July 12, 2012

Australians have the entrepreneurial spirit in droves! According to the ABS there were over 2 million businesses operating in Australia in June 2011, 96% of which were ‘small businesses’. That makes for a very competitive environment – and many enterprises don’t survive the first few years.

In the competitive world of small business, your website is a critical factor that should ensure you’re visible when your prospective customers are shopping around for your product or service. How visible is your business website?  When a user ‘Googles’ words related to your product or service, do you appear on the first page of the returned results? With the right Search Engine Optimisation (SEO) strategy, that’s where your website could be found!

Is your business surviving or thriving?

Survival rates for small business in Australia have plummeted during the last few years, dropping from 84.6% in 2009 to 60% in 2011. Times are tough for small business, with current statistics indicating that up to 30% of small businesses fold before the first year of operation is through. Small business owners would be wise to consider these statistics and plan for longevity.

Can your customers reach you on line?

While no small business today can afford to ignore the importance of having an effective web presence, there is a surprisingly large percentage of businesses that don’t have a website and of those that do many have sites that are ineffective due to poor SEO and/or site design.

We live in the digital age, where consumers utilise their prerogative to search globally for the best deals in whatever it is they desire to purchase. All that’s required is access to the internet via a web browser and a credit card at the ready, and the world is the shopper’s oyster.

How can your small business benefit from SEO?

Search Engine Optimisation helps make your website more visible when your potential customers are searching for your products or services using a web browser.

Due to the ever-changing and relatively complex methods used by search engines like Google to index and rank websites, it’s difficult for busy business owners to gain the knowledge and find the time to develop and implement a Search Engine Optimisation strategy themselves. The way around this dilemma is to engage an SEO specialist to review your site, and prepare and implement a strategy that will suit your business.

Even if your website is professionally designed, it could pay dividends to have it audited by an SEO consultant, to make sure you have a strategy in place so that your site appears on the first page of results for relevant searches associated with your product or service offering.

It is worth engaging an SEO expert in order to turn your website into your best marketing asset. Given the major role that a good web presence can play in the success of a business, SEO is a worthy investment.

SEO for Small Business is a reputable provider of a variety of web marketing services, with credibility in Search Engine Optimisation. Feel free to contact us for a discussion about your website’s performance.

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By Bill Vasiliadis

By Bill Vasiliadis

Bill Vasiliadis is an Australian SEO and Digital Marketing Consultant with over 20 years of online experience. He has helped businesses of all sizes increase the return on investment from their online marketing spend.

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“It has been a pleasure working with Bill and his team from SEO for Small Business Australia. The results from all his work have been truly amazing and in no time our business was on the first page of Google. I will continue to work with Bill and his team in the future and highly recommend him.”

Sherleen Chand, Criminal Lawyers Sydney

“We started using Bill last year and have been very happy with his service since. He is incredibly responsive and is generally available to answer the phone or an email when we need it. We have noticed improvements in several areas of our SEO and are keen to see what the next steps in our SEO strategy bring. We would definitely recommend engaging SEO for Small Business Australia Pty Ltd.”

Katie McGovern, Patricia Holdings

“It’s been a pleasure to work with Bill from SEO for Small Business Australia. The results have been amazing. We are kept up to date regularly with what’s going on and the customer service has been great. As a small business, it’s always a pleasure to work with another competent small business.”

Murray Roach, Billabong Spas

“Bill has been a great in getting our SEO set up and running for our meditation business.”

Mairead Ball, Bondi Meditation Centre

“If you are looking for SEO services for small business, this is definitely the one - knowledgeable, easy to work with and great value.”

Nancy Wang, RivetLab Pty Ltd

“I highly recommend Bill Vasiliadis and SEO for Small Business Australia – as a new business, the best decision we made was to engage Bill Vasiliadis.”

Ted Neaves, Shoalhaven Lawyers

“A very professional no-nonsense approach which we appreciated. Makes everything easy to understand and is very clear on the improvements he can deliver. ”

Andrw Harvey, The Optical Co

“After trusting in two other SEO companies over the last 5 years and getting horrible results, 5 months ago I started with Bill and the results have been great and we have only been doing business with him for a short time so I'm super confident that my business's future is going to be amazing. I highly recommend trusting Bill and his team.”

Robin Wickens, Sheepskin Tailors

“Great service with great results, highly recommend.”

Marnie Fawns, Tri to Swim

“Bill has been great to work with and has provided good results.”

Brian Scales, Glen Erin at Lancefield

“Bill has detailed knowledge of SEO, we are a demanding client that has some robust measurements on our ROI and Bill manages to find solutions and report back in line with our KPI's on a weekly basis.”

Graham Budinger, Signal Advantage

“Bill from SEO for Small Business Australia has been great. Easy to deal with, flexible with small business budgets, and already achieving great results.”

Lyn Fisher, Moss Furniture

“Extremely impressed with Bill and his team. The work they did was really in-depth & thorough. Within just a few days I was at the top of the second page of Google, and Bill has given me advice to further increase my rankings. I highly recommend them to anyone who needs SEO help.”

Jordy Fabian, Organised Simplicity

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